Category: Startup Insider

How to Make Benign Neglect Work for You

Image credit: JHK2303 | Getty Images The other day, one of the morning shows did a segment on men’s socks, an area of commerce which has seen little change over the years. Until recently, men’s socks came in three styles — boring dull, and bland. The last major innovation to push the “sock envelope” was the argyle…

The 4 Skills Needed to Make a Great Impression

Image credit: Illustration by Guy Shield; Sidebar illustrations by Brown Bird Design; Icons by Radio This story appears in the May 2017 issue of Entrepreneur. Subscribe » Making a great first impression is crucial — not only in your professional life, but socially, too. But first impressions are not always easy, and if you fail…

Read Pope Francis's Empowering Ted Talk Here

Pope Francis Image credit: Ted Talk On April 26, 2017, Pope Francis delivered a pre-recorded TED Talk directly from Vatican City for the conference series “The Future You.” During the talk, titled “Why the only future worth building includes everyone,” the spiritual leader emphasizes the importance of caring for one another, equality and using your…

A Look at the Benefits of Money-Back Guarantees in Modern Marketing

Image credit: Shutterstock In pursuit of gaining a competitive advantage in crowded industries, many brands offer money-back guarantees. The idea is that they build trust with customers and remove any unnecessary friction from the conversion funnel. But, are these guarantees worth the trouble? Related: Entitled to a Shipping Refund? Get Help Collecting It. Understanding the money-back guarantee…

10 Tips for Creating a Great Chatbot

Image credit: diego_cervo | Getty Images Chatbots have taken the marketing world by storm. They are offering A.I.-powered technology to companies, allowing them to provide more advanced customer care while monetizing their marketing efforts by pushing deals and promotions on demand. Unlike popular belief, creating a chatbot does not have to be a hard task…

5 Things You Need to Know About Video Marketing

Image credit: Shutterstock You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as many people would prefer to watch a video about a product than read about…

Keep Pace: 3 Ways Startups Outsource and Remain Productive

Image credit: Shutterstock With all the attention surrounding outsourcing, some might be surprised that it’s lost a bit of steam recently. According to an Information Services Group study, traditional outsourcing fell 25 percent during the last quarter of 2016, in comparison to the last quarter of 2015. Related: 5 Things Small Businesses Should Outsource This dip, the industry’s largest…